Her Changes

While considering a potential expansion of site capabilities and marketing activity, HerChanges.com reached out to OpenCircle to determine the nature, source and demographic data surrounding their steady site traffic growth. OpenCircle provided crucial Google Analytics insight into the company’s AdWords campaign, including PayPal analysis, traffic documentation and SEO optimization. As a result, HerChanges redirected their marketing efforts into a niche campaign designed to attract a very specific target audience.