The International Brotherhood of Electrical Workers (IBEW) sought the expertise of creative branding agency Groove11. OpenCircle joined forces with Groove11 in collaboration to devise and implement a Drupal Web site that could organize significant content and still function as an accurate, concise resource for IBEW’s multiple-industry membership base. By providing a single online portal for union, OpenCircle delivered an experience that included static and interactive content, mobile blogging, ecommerce and identification technologies.