When one of the world’s leading distributors in the beauty industry wanted to implement a manageable monthly web-based contest for their loyal customers, they came to OpenCircle. OpenCircle extended and improved Outre’s site usability by adding links which took the user to pages that ran on a separate Drupal installation. OpenCircle used Drupal to develop a custom contest system including an event registration configuration, efficient votes sorting functions, contest data import, polling, and an automatic Facebook Connect field population, all while maintaining the integrity of their current site.